The challenges that we face in the housing sector are equally affecting retirement homes. On top of that, social isolation is a dangerous reality for many in later life.
In this episode we sit down with Katie Fisher, Divisional Managing Director at McCarthy Stone for the Midlands. We discover how McCarthy Stone is tackling these challenges as well as improving the lives of older people.
McCarthy Stone is the leading developer and provider of retirement communities within the UK. The organisation provides an end-to-end life cycle, driven entirely by the customer. Katie shares McCarthy Stone’s purpose of “championing the role, wellbeing and happiness of older people in society”. She shines a light on the effects of social isolation, particularly the dangers of living alone in later life.
Katie also speaks on her transition from the healthcare sector to construction, and how she was able to apply her skills to another sector. We speak about the construction sector and how we can give women the confidence to apply. Katie shares actionable tips on how to write job descriptions and articulate a role in a way that attracts people with the right skills, whilst still being inclusive and allowing for diversity of application.
We also cover –
- The plethora of services that McCarthy Stone provides
- Changing the mindset that society has towards older people who have
already contributed so much
- The power of marketing through storytelling
- How are the housing shortage and cost of living crises being tackled for
- The impact of MMC on retirement living and McCarthy Stone’s MMC targets
- How we can break stereotypes that society has about certain roles and
- How do we change the perception of how care home products sit in society?
- The importance of having diversity of thought on your board
- When do we start the conversation with young people to get them interested
in the sector and how can we meet them at their level to get them engaged?
- What does Katie want to see for the future for the business and the sector
Katie walks the walk and talks the talk. Her passion and enthusiasm for McCarthy Stone’s purpose is infectious.